Fresh coconuts are delicious. However people in Asia have been cutting them like this for ages in a less polluting way, i.e. without the plastic film wrap around the coconut, without the stickers, without the peripheral plastic containers (often they did provide plastic straws though, which are terrible too). This particular brand seems to just be a revamping of the habit through a new and not so healthy packaging design.
oh and the accompanying metal hammer, packaged in a hard plastic shell that comes with the kit. makes me cringe.